PROFILE - BENELIC

Name	BENELIC CO., LTD.
Established	April 1987 / Name changed to Benelic: May 1997
Capital	90 million yen
Headquarters Address	6-11-1 Minami Aoyama, Minato-ku, Tokyo 107-0062, Japan Three F Minami Aoyama Building, 5th Floor
Contact Information	Administrative Headquarters / Advertising and Promotion / Direct Management / Rowel Division TEL ＋81-3-5469-5700　FAX ＋81-3-5469-5701
	Sleigh Division/Rocket 18 Division/Tanker Division/Rocket 78 Division/UFO Division TEL ＋81-3-5469-5705　FAX ＋81-3-5469-5703
	Train Division TEL ＋81-3-5469-3108　FAX ＋81-3-5469-3109
	Development and Production Headquarters TEL ＋81-3-5469-3107　FAX ＋81-3-5469-3109
	Customer Service Center 241-22 Toyoshiki, Kashiwa-shi, Chiba 277-0863 TEL ＋81-4-7146-0431
	Distribution Center 8-20-52 Seishin, Chuo-ku, Sagamihara-shi, Kanagawa 252-0216 Suprex Co. TEL ＋81-42-775-6321　FAX ＋81-42-770-7398
Board Members	Chief Executive Officer Chief Operating Officer Executive Director Executive Officer Auditor ICHIRO ANDO IKUO SHIBATA SATORU SATO YOSHIHIRO KUSHIDA KATSUHIKO MUROI
Business Lines	Planning, production, and wholesale of original and character goods; direct management of stores and sales sites (character-only shop franchises); and new business development with restaurant services
Main Banks	Bank of Tokyo-Mitsubishi UFJ, Ltd., Asakusabashi Branch, Mizuho Bank, Ltd., Shinjuku Minamiguchi Branch, Sumitomo Mitsui Banking Corporation, Shibuya Branch, etc.
End of Financial Year	Last day of February
Employees	80 employees, 41 store managers, and additional part-time staff. (March 2011)
Corporate Development	1987.4	Established Hulic Co., Ltd. in Yoyogi, Shibuya-ku.
	1992.12	Established Handbell Co., Ltd.
	1993.12	Opened first Handbell Kamakura Donguri Kyowakoku.
	1997.5	Consolidated wholesale operations of Hulic and Handbell, changed company name to Benelic Co., Ltd., and moved head office to Shibuya-ku.
	2000.5	Transferred direct store management operations from Handbell.
	2003.5	Moved to Minato-ku and obtained partial sales rights from the Market Development Department of Bandai Co., Ltd.
	2010.10	Developed and expanded a new business operation with a drink stand in Kichijoji.
Licenses	IP4 Inc., NHK Enterprises, Inc., Kaisei-sha Ltd., Kawabe International Co., Ltd., Charaken Co., Ltd., Cosmo Merchandising Co., Ltd., Combi Corporation, Shueisha Inc., Shogakukan-Shueisha Productions Co., Ltd., Studio Ghibli, Inc., Sony Creative Products Inc., Sony Computer Entertainment Inc., Tsuburaya Productions Co., Ltd., TV TOKYO Broadband Entertainment, Inc., Dick Bruna Japan Inc, Dentsu Tec Inc., TOEI ANIMATION Co., Ltd., TMS ENTERTAINMENT, LTD., NIPPON ANIMATION Co., Ltd., Hakusensha, Inc., Bandai Co., Ltd., BUILDO, Co., LTD., Pierrot Co., Ltd., Fukuinkan Shoten Publishers, Inc., BUNKEIDO Co., LTD., PLEX Co., LTD., LACHIC M.D Co., Ltd., LEGO Japan Ltd.
Business Code	527785, JAN
JAN Manufacturer Code	4990593

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